Our Ethics
A World of Good
Tea is the most popular drink in the world after water – 70,000 cups are drunk every second! Yet, too often tea workers struggle to get a fair deal. That’s why we’re proud to be the world’s largest Fairtrade tea brand. All our black and green teas are Fairtrade. Our herbal teas are 100% organic. If you want to learn more about organic, have a look here.
What’s Fairtrade & Why is it Important?
When you buy Fairtrade tea, it enables greater security, equality and opportunity for the farmers, pluckers and the lives of their families and communities – and that’s just for starters.
Fairtrade supports worker’s rights and ensures that farmers are paid a fair wage. By buying our tea on Fairtrade terms, as well as paying the Fairtrade Minimum price, we pay a Fairtrade premium, an additional sum of money which farmers and workers can invest in any projects they choose to help improve standards in education, health and housing.
Through Fairtrade, they can improve their working conditions and learn how to improve the way they farm and manage their environment. They can make sure their children are fed and go to school.
Communities can invest in clean water and clinics, improving everyone’s health and wellbeing. So however you take your cuppa, make sure its Fairtrade.
The Fairtrade Mark
By choosing products with the Fairtrade Mark you are guaranteeing producers are being paid a fair and stable price for their products, allowing them to develop their business and work their way out of poverty.
Transparent Sourcing
We believe that providing transparency on where we source our tea from will help build a more sustainable supply chain by empowering all stakeholders in the tea industry – from producers to workers and civil groups.
Great Tea Doesn’t Come Easy
Tea is a very labour intensive product to produce and workers are employed for tasks such as plucking, weeding, pruning and composting – as well as working in the factories to process the teas. More than 80% of tea pickers in Assam are women.
Transparency is Key
We recognise the size of the challenge but by sharing this information we hope to show how important it is for us to work only with progressive tea estates who look to improve the quality of life for their workers and their families.
Read more about why fairtrade tea is so important to us.
